I worked with the design team at TAYYAB for one year. During that time, I helped lead digital design—bridging product and graphic design, and exploring new ways to engage with users.
The museum showcase concept was created by Aldiyar Aidash, and all 3D work was done by Akylbek Hakimov.
My initial task was to create a new visual identity for TAYYAB’s branding. While the core team focused on product development, my goal was to collaborate closely with them—extracting key elements from the product design to shape a cohesive brand direction and build a shared visual language.
My initial task was to create a new visual identity for TAYYAB’s branding. While the core team focused on product development, my goal was to collaborate closely with them—extracting key elements from the product design to shape a cohesive brand direction and build a shared visual language.
Problems
This project was the first time I faced the challenge of being a senior designer with a team—even if it was just one person, it was still a team. He was new to the design field, so I spent a lot of time mentoring him. That led me to structure everything in Figma using Auto Layout, so he could easily make changes and add content without breaking the overall design concept.
Another challenge was the sheer amount of content I had to manage—social media banners, car stickers, in-app banners, real-life event banners, digital and physical bank cards, team merchandise, collaboration concepts, and much more across different countries. On top of that, since it was an Islamic bank, I had to be especially mindful of cultural and religious sensitivities—ensuring that every design aligned with what was appropriate and acceptable within those guidelines.
Art Director: Aldiyar Aidash (@aidash_aldiyar)
Digital Designer: Shansharkhan Aspandiyar (@shansharkhan)
Junior Graphic Designer: Adil Ashikbayev (@adilashikbayev)
Senior Interface Designer: Assylzhan Gapurov (@asgprv)
I worked with the design team at TAYYAB for one year. During that time, I helped lead digital design—bridging product and graphic design, and exploring new ways to engage with users.
The museum showcase concept was created by Aldiyar Aidash, and all 3D work was done by Akylbek Hakimov.
My initial task was to create a new visual identity for TAYYAB’s branding. While the core team focused on product development, my goal was to collaborate closely with them—extracting key elements from the product design to shape a cohesive brand direction and build a shared visual language.
My initial task was to create a new visual identity for TAYYAB’s branding. While the core team focused on product development, my goal was to collaborate closely with them—extracting key elements from the product design to shape a cohesive brand direction and build a shared visual language.
Problems
This project was the first time I faced the challenge of being a senior designer with a team—even if it was just one person, it was still a team. He was new to the design field, so I spent a lot of time mentoring him. That led me to structure everything in Figma using Auto Layout, so he could easily make changes and add content without breaking the overall design concept.
Another challenge was the sheer amount of content I had to manage—social media banners, car stickers, in-app banners, real-life event banners, digital and physical bank cards, team merchandise, collaboration concepts, and much more across different countries. On top of that, since it was an Islamic bank, I had to be especially mindful of cultural and religious sensitivities—ensuring that every design aligned with what was appropriate and acceptable within those guidelines.
Art Director: Aldiyar Aidash (@aidash_aldiyar)
Digital Designer: Shansharkhan Aspandiyar (@shansharkhan)
Junior Graphic Designer: Adil Ashikbayev (@adilashikbayev)
Senior Interface Designer: Assylzhan Gapurov (@asgprv)
I worked with the design team at TAYYAB for one year. During that time, I helped lead digital design—bridging product and graphic design, and exploring new ways to engage with users.
The museum showcase concept was created by Aldiyar Aidash, and all 3D work was done by Akylbek Hakimov.
My initial task was to create a new visual identity for TAYYAB’s branding. While the core team focused on product development, my goal was to collaborate closely with them—extracting key elements from the product design to shape a cohesive brand direction and build a shared visual language.
My initial task was to create a new visual identity for TAYYAB’s branding. While the core team focused on product development, my goal was to collaborate closely with them—extracting key elements from the product design to shape a cohesive brand direction and build a shared visual language.
Problems
This project was the first time I faced the challenge of being a senior designer with a team—even if it was just one person, it was still a team. He was new to the design field, so I spent a lot of time mentoring him. That led me to structure everything in Figma using Auto Layout, so he could easily make changes and add content without breaking the overall design concept.
Another challenge was the sheer amount of content I had to manage—social media banners, car stickers, in-app banners, real-life event banners, digital and physical bank cards, team merchandise, collaboration concepts, and much more across different countries. On top of that, since it was an Islamic bank, I had to be especially mindful of cultural and religious sensitivities—ensuring that every design aligned with what was appropriate and acceptable within those guidelines.
Art Director: Aldiyar Aidash (@aidash_aldiyar)
Digital Designer: Shansharkhan Aspandiyar (@shansharkhan)
Junior Graphic Designer: Adil Ashikbayev (@adilashikbayev)
Senior Interface Designer: Assylzhan Gapurov (@asgprv)